Embracing ugly fruits

ThijsTea embraces fruit that others might call fat, ugly or waste. The brand identity, brand concept and packaging reflects their love for imperfection perfectly. And yes, they will stop producing when food waste is history.  

Agency: Festina
Client: ThijsTea
Role: Design, Art Direction

Custom type

Because ThijsTea embraces imperfectness, a unique typeface was needed to create a strong character. The type needed to feel playful yet premium and tasty. The solution was a typeface where ever letter has it's own unique shape.