Your game. Your rules.
OneFit is flexible sports membership that gives you access to the best gyms and studios in your city. OneFit changed the rules of the game. To reflect this we've created a series of icons and graphics that play around with a new visualisation of the game.
Role: concept, design
Because ThijsTea embraces imperfectness, a unique typeface was needed to create a strong character. The type needed to feel playful yet premium and tasty. The solution was a typeface where ever letter has it's own unique shape.